‘Virtual baby book’ and ‘virtual baby visit’ pioneer visits Origin Family-Centred Maternity Hospital ­ – first to offer this service in South Africa


 Sydney Grové (left), General Manager of Origin Family-Centred Maternity Hospital in Panorama welcomes Chairman and CEO of Look@MyBaby, Michael Brereton, on a visit to see the first maternity hospital to offer this visionary service in South Africa.

Australian Michael Brereton had a successful life as a big-time lawyer representing clients like Kylie Minogue – and then he invented a pioneering virtual baby book and virtual baby visit system called Look@MyBaby. He now lives in Phuket and oversees development and expansion of the concept globally. Look@MyBaby is now available in six countries so far (Malaysia, Dubai, Australia, Thailand, Indonesia, Philippines, South Africa) and spreading fast, allowing the first moments of a newborn’s life and all their milestones thereafter to be shared safely, securely and privately with selected family and friends. Brereton recently paid Origin Family-Centred Maternity Hospital in Panorama a visit, since Origin was the first to adopt this visionary technology in South Africa.

He explains how Look@MyBaby came into being. “Eight to 10 years ago I invested in the first global streaming technology from a camera at home to view on your laptop. A friend who was having a baby said it would be great to be able to use it to let friends and family watch the baby once it was born. We are now a prime family media platform that is encrypted and secure – since we are very aware of the need for protection of young children and their images – where parents can share video clips and pictures of their baby with selected family and friends, all virtually. Basically it is a suite of new and exclusive online services for parents with a bun in the oven or a newborn.

“Clients today use their own phone or camera – i.e. their own media platform – to take the photos and videos, and moms are given their own personal code, which they then choose who to share it with. In the next few months the app is set to become even slicker and Origin will have it first. Look@MyBaby will be a rich media source for the family; for example, you can keep your scans, baby hand and foot prints and even encrypted medical records on it. We are going to be adding lots more to it soon. It can also be used as a reminder or educational service in certain settings.”

Said Sydney Grové, General Manager of Origin Family-Centred Maternity Hospital in Panorama: “As the first maternity hospital of its type in South Africa, offering a beautiful setting to birth and a unique collaboration between midwives and gynaecologists, we were proud to also be the trailblazers when it came to introducing this new technology to South Africa. We are all about the best and most personalised service for our clients – and offering our clients free access to Look@MyBaby fits in perfectly with our vision.”

Brereton in turn said of Origin’s facilities “I have visited many facilities worldwide and Origin Family-Centred Maternity Hospital is quite unique. We are fortunate to be associated with Sydney and his highly qualified and dedicated team.” 

Contact Origin Family-Centred Maternity Hospital on 021 911 0650, see www.originmaternityhospitals.co.za; find out more about Look@MyBaby at www.look@mybaby.com